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Fitness · Firearms · Wellness · Community
High Yield
Training
Experience
H.Y.T.E. — Salem, NH
HYTE is the Northeast’s first integrated luxury facility — uniting elite fitness, professional firearms instruction, wellness, curated retail, and refined social space under a single roof.
Built for those who demand more from their environment. Not a gym. Not a range. Not a lounge. A destination built around capability, community, and an uncompromising standard.
Empowering Strength.
Elevating Excellence.
HYTE exists to build real-world capability through disciplined training, professional instruction, and restorative wellness. Every rep, every round, every recovery serves a single purpose: to make our members more capable than the day before.
Built for the Standard
You Set.
One Destination.
Every Pursuit.
No facility in the Northeast brings these pursuits together under one roof. From the moment you walk through our doors, every detail has been considered — the architecture, the equipment, the instruction, the people.
Whether you’re training for competition, carrying responsibly, recovering from a hard session, or gathering with your people — HYTE is where it lives.
Operators Who’ve
Done It Before.
HYTE is led by a team with proven track records across regulated industries — from scaling seven-figure businesses to operating nationally recognized facilities. We are not building a concept. We are replicating what we already know works.
Founder-operator with a background in investment banking, Brandon launched Vantage Defense and scaled it into a seven-figure firearms retail and training business within its first 400 days — now the highest-rated firearms retailer on the North Shore of Massachusetts. In 2022, he founded Forsa Athletics, a Brazilian Jiu-Jitsu academy now operating across four locations. Brandon brings a proven track record of building and scaling regulated, membership-based businesses from the ground up.
Founder and operator of XCAL Shooting Sports & Fitness — a nationally recognized integrated firearms training and fitness facility established in 2019. Jason built and continues to operate one of the highest-volume shooting ranges in the United States, generating over $2.8 million in monthly revenue. He works directly with HYTE to share real-world operating frameworks, unit economics, and lessons learned from launching and scaling a comparable integrated platform.
Seasoned operations executive in the fitness and health industry with deep experience scaling performance at the regional and unit level. As Director of Operations at Movati Athletic, Andrew oversees the company’s top-performing region, generating $110 million annually. Since joining, he has driven 25% membership growth, 20% cost reductions, and 30% productivity gains. Andrew advises HYTE on fitness operations, membership growth strategy, and performance optimization.
Be the First to Know.
HYTE opens in Salem, NH. Leave your details below — we’ll reach out with founding member access, early previews, and opening updates.